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Cookie Policy

By using this website, you signify your acceptance of the use of cookies on this website, as set out in this cookie policy. If you do not accept the use of cookies on this website as described, please stop using this website or disable the relevant cookies. your continued use of this web sites following the posting of changes to this cookie policy will mean that you accept those changes.

What are cookies and how are they used on this website?

Cookies are text files generated by a website and placed on your computer or on any other device you are using to access the website. Cookies are used on this website for various purposes including, for example, to evaluate, develop and track website usage, improve the user experience and facilitate accommodation bookings, help your browser navigate through this website, and collect standard internet log information and visitor behaviour information. Cookies from third parties facilitate targeted marketing on this and other websites and they (including those set by Google Analytics Premium – see Section 2) are used to evaluate and compile anonymised statistical reports for us on website activity. Section 2 and the table below contain further details about the cookies used and their purposes.

No cookies on this website capture a user’s name or other information that would identify the user personally. They merely identify a computer or other device. All information collected by cookies on this website is aggregated and therefore anonymous.

Information collected by the marketing cookies on this website will be disclosed to third parties. See the table below.

Session cookies do not store information on the hard disk of your computer or other device and they expire at the end of your browsing session i.e. when you close your browser window the session cookie and information it collected is deleted. Persistent cookies are stored on your computer or other device and they remain there after you close your session until you delete them manually or until your browser deletes them based on the pre-determined period contained within the persistent cookie's file. This website uses both, see the table below.

This website uses both first party and third party cookies, see the table below. Section 2 below contains detailed information about the use of third party cookies in particular marketing and analytics cookies.

We have decided to categorise cookies used on our website based on the UK International Chamber of Commerce’s cookie guide, as follows:

For more general information about cookies and how to disable them through your browser, visit allaboutcookies.org.

Cookie type Cookie purpose Life of cookie: persistent or session?
First or third party cookie?
Category of cookie as defined in the ICC UK Cookie Guide Privacy impact (low/mid/high)
Essential transactional functionality Essential for core shopping and booking functions, primarily to maintain navigation state and accommodation booking information during a browser session. Without this cookie the booking process on this website will not function. Session First party Essential and functionality Low – Technical details only relating to shopping basket requirements.
Supporting transactional functionality Supports the core shopping and booking functions (see above). Persistent for up to 24 months after a browser session is ended
First party
Functionality Low – Non personal.
Navigation analytics To evaluate a user’s use of this website and compile reports on user activity. A third party (eg Google) stores the information collected by the cookie. It may disclose the information to third parties where required by law or where such third parties process the information on our behalf.
The data collected is used for managing the performance and design of this website.
See Section 2 for further information about Google analytics premium in particular.
Persistent for up to 24 months after a browser session is ended
First party and third party
Performance Mid – Non personal,
Marketing See ICC description of “Targeting or advertising” cookies above.
See Section 2 for further information about how Google in particular displays adverts for James Villa Holdays on third party websites and how data collected by Google is combined and used with data about our adverts.
Persistent for up to 24 months after a browser session is ended
Third party
Targeting or advertising High – tracking of user behaviour across multiple third party website in order to tailor advertisements on this website to the user.


This website uses Google Analytics Premium, a web analytics service provided by Google Ireland Limited (“Google”). Google Analytics Premium uses "cookies" (as described above and in particular, the navigation analytics cookie described in the table) to help us analyse how the site is used. The information generated by those cookies about your use of this website and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf for the purpose of evaluating your use of this website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address collected through Google Analytics will not be associated with any other data held by Google. You may choose not to opt-in to permit use of the Google cookies and thereafter you can prevent that use by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website (see Section 9 above). You may also stop the transmission of information generated by the cookies about your use of this website and of your IP address to Google, by downloading and installing the Google Analytics Opt-out Browser Add-on available here: tools.google.com

Google also displays adverts for James Villa Holidays on third party websites.

Google will use cookies to display adverts on those third party websites which may take into account a user's prior visits to this website.

You may reject or delete the Google advertising cookie ie you may opt out of Google's interest-based advertising program by visiting the Google advertising opt-out page google.com/policies/privacy/ads/.

We combine data collected by Google Analytics Premium, with data about our adverts that have been shown using the Google Display Network or DoubleClick for Advertisers, to understand how anonymous users interact with this website after seeing our adverts. We do this to analyse and optimise our advertising campaigns.


We also use a third party application called SessionCam. SessionCam is a web site recording service, a product that has been developed by servicetick.com. This software may record mouse clicks, mouse movements, page scrolling and any text keyed into the form fields across our website. We will not record bank details or any sensitive information and is solely for internal use only. We analyse and review the information that is collected in order to improve our website usability and is stored and used for aggregated and statistical reporting.

Does the policy apply to linked websites?

Our websites may contain links to other websites. This cookie policy only applies to this website so when you link to other websites you should read their own cookie policies.

How do we update this cookie policy?

We keep our cookie policy under regular review and we will place any updates on our webpage. This privacy policy was last updated in June 2012.